Democrats think they have scored a major victory over Republicans.  Obama thinks that ObamaCare is here to stay.  But the opposite is true. By launching ObamaCare before it was close to ready, ObamaCare has been exposed to deadly attack.  This attack won’t be by Republicans.  Oh they will attack ObamaCare, but that really doesn’t matter.  The more serious attack will come from a far more serious enemy.  It will come from the insurance industry.

Every disaster creates opportunity.  The ObamaCare disaster creates the opportunity of lifetime for people who dream of huge profits in the insurance industry.  This is already happening.  I own an insurance agency and in the last six months I get almost daily e-mails from insurance providers who believe they have the solution to ObamaCare.  There are wild differences between programs, but all are based on one simple reality.  They are certain that ObamaCare is a massive disaster and that millions of people will be desperate for an alternative.  They are certain that the first person to find a solution will make millions, if not billions.

Some are already investing enormous amounts of money.  Within a very short period of time we are going to start seeing “ObamaCare alternative” advertising on TV, on Radio and in the Newspaper.  All of these ads will start with a stark warning that ObamaCare is a disaster.  They will warn people that ObamaCare is bad medicine and they will offer help.

Some of these programs will be great.  Some will be awful.  Some will be scams.  But all of them will attack ObamaCare.  All of them will offer solutions to the problems created by ObamaCare and all of them are designed to exploit the insurance opportunity of a life time.  This will range from supplementary plans designed to make up for the gaps in ObamaCare to plans that offer full health care.   All will repeat the same theme:  “ObamaCare is a total disaster.  You need to take action.  We can help.”  

No amount of main stream media spin will overcome the effects of this advertising campaign. Arrogant liberal talking heads cannot compete with a determined assault by advertising professionals with unlimited budgets.   These people will not be impressed with main stream media spin.  They are driven by only profits.  History shows us that there is no more lethal force on this planet than a determined entrepreneur who sees an opportunity and figures out how to seize the day.

What is the administration going to do?  Are they going to try and ban such advertising?  Are they going to try and destroy any opposition?  They probably will try that, but I don’t think it is even possible.  It will be like playing the ultimate “Whack a Mole” game. Republicans in the House are totally pissed at this administration and they aren’t going to be anxious to help.

If any of these programs are remotely successful at enrolling a lot of people, the big boys in the insurance industry will abandon ObamaCare.  They reluctantly agreed to this fiasco only because they believed they had no choice.  They will not tolerate watching some new guy come in and take over their industry.  If the big insurance companies abandon ObamaCare and offer their own alternatives the results will be instant and devastating.  The ObamaCare failure will be total.

Liberals thought ObamaCare would result in the socialist goal of a single payer health care system.  Instead, the opposite is likely to happen.  ObamaCare is so bad that millions of people will demand an alternative.  The government is totally incapable of providing a solution, so private industry will step into the gap.  The private industry is ready, willing and able to respond.

This is already happening.  That will soon be obvious to everyone.  I don’t know exactly how this will play out, but I am positive that we are going to see a full-fledge assault on ObamaCare.  What I don’t see is any way this administration is going to be successful in defending against this.

TDM